Could it be?

My friend's gay sister just bought a Subaru. Once upon a time, I took a class on everything cars, and this irritating kid kept insisting that Subarus were marketed towards lesbians. I thought it was a bizarre claim at the time, but now I'm not convinced that there's something to it.

Here's what the Internet has to say:
Gay-Coded Subaru Ads Return to Mainstream

Unknown Actress Becomes Famous Lesbian


If You Drive a Subaru You Might be Sending the Wrong Message

Martina Navratilova in a Campaign for Subaru

Hmm...